Friday, April 11, 2014

7 Free Tools for Small Business Success -

 Here's great resources via Website Magazine...



7 Free Tools for Small Business Success - 'Net Features - Website Magazine

SMBs Up Website Spending - eMarketer

Great Info from E-Marketer:

Large majority of SMBs do not offer mobile-optimized websites

j2 Global reported that small and medium-sized businesses (SMBs) planned on increasing their online presence, such as setting up their websites, in 2014, and recent research by Thrive Analytics found similar results. According to its study, 40% of US SMBs planned to increase spending on their company websites this year.


Read more at http://www.emarketer.com/Article/SMBs-Up-Website-Spending/1010741#LOp32yAZ3GyTGExw.99



SMBs Up Website Spending - eMarketer

Tuesday, January 7, 2014

Friday, November 15, 2013

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

Good article from Search Engine Land...
I would say that this is a conservative number, but defiantly real.
AND that's just at the "gross", click level not counting conversion rates, not enough budget or keywords to work with and the inherent inefficiency of a single search engine/platform concentration

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

Tuesday, November 12, 2013

Study Shows Marketing Budgets & Vendors on the Rise




 I especially like this quote from the article...

"Niche-focused marketing service vendors that are experts in their respective fields are essential components of a lean marketing team. These vendors live and breathe their industry craft on a daily basis, which maintains a bleeding-edge strategy that in-house marketers simply cannot match. Additionally, a vendor with a large client and employee base brings an equivalent of decades of knowledge and insights across a diverse set of industries."



Study Shows Marketing Budgets and Vendors on the Rise

Friday, November 8, 2013

4 Terrifying Local Search Marketing & SEO Mistakes - Search Engine Watch (#SEW)

Great Info here, the number one mistake is...

1. Ignoring the Data Aggregators

It takes only a little effort and you can probably do it yourself, or with just a little help...

4 Terrifying Local Search Marketing & SEO Mistakes - Search Engine Watch (#SEW)

Tuesday, October 22, 2013

Give Bing (SEO) a Chance?

Interesting info...

We've also seen some results that suggest another reason to include Bing as part of your SEO and SEM efforts is that there is a high concentration of "active" buyers... that is not there to research or wander around for information, but there to take action

Give Bing (SEO) a Chance? - 'Net Features - Website Magazine