Saturday, July 24, 2010

Online Video Engagement is Higher on Mobile Devices - Website Magazine - Website Magazine

Online Video Engagement is Higher on Mobile Devices - Website Magazine - Website Magazine: "- Sent using Google Toolbar"

Positioning as an Authority for Marketing Success

Positioning as an Authority for Marketing Success
Online users are searching the Internet for information, products, and services every minute of every day. With the intense competition and wealth of information available on the Internet, people do not want to spend their time visiting a site that they do not believe is high quality, credible, and worthy of their time. They’ll allow you 8 seconds to grab their attention and that starts the beginning of a relationship – or breaks it.
Proven marketing tactics become increasingly valuable today with the increased competition and skepticism of many web users. If visitors do not perceive a site is high integrity, they quickly click their heels and scamper to another website because they know there are many more.
But people who believe your site has something valuable to offer and that is highly credible will stay around long enough to learn more. They’ll search your content for more information and as they become more intrigued by the content they begin to trust you and what you have to say. If you’ve deployed a marketing tactic that establishes your credibility, you are ahead of the race.
Think about your own buying patterns. If you do not believe you can trust a business, you are most likely to avoid stopping by to browse the products. It doesn’t matter if the business is offline or online. You want to know that you are talking to an expert in the niche.
And that’s how online web users feel too.
There are too many credible resources for them to waste their time on a site that does not meet their expectations of quality and credibility.
So, exactly how do you increase your credibility and attract a wider audience?
First of all, you must position yourself as an authority and as someone who truly understands what the customer needs. You must quickly develop a sense of authority by including valuable information, data, statistics, and compelling content on your website. It’s not just about the product you have to offer, but it’s about your own ability to respond to their needs and questions.
And it’s about your personal experience with the particular niche.
Having credentials related to a particular field can go a long way towards increasing credibility.
But so can experience and connections through a network of similar experts. Many marketers fear the mention of other experts in their field because they assume they will lose business to them. But people appreciate a marketer who is confident enough to talk about others who offer solutions. It actually increases your credibility and helps build a sense of loyalty.
When people know they can come to you for answers and that you will also redirect them to other credible resources, they are most likely to see you as a partner. Having relevant links to reputable websites that also offers information and solutions on a particular niche actually increases your credibility as an expert in the field.
In today’s world of technology, people have a vast array of resources available to them through the Internet. They don’t have to settle for one product or service anymore. They have freedom and flexibility to shop around and if they do not believe your site or products are credible, they will do exactly that.
Before you lose another customer to the click of a mouse, check your own content and information to see if it exudes confidence and credibility. If not, it’s time for an over-haul of marketing tactics that position you as an expert in the field.
Marketing tactics that include positioning yourself as an authority are more likely to land you at the finish line as the winner.

Tuesday, July 20, 2010

DYR Promo Video

DYR Promo Video

Design Your Recognition

Design Your Recognition: "- Sent using Google Toolbar"
About Design Your Recognition
Innovation is everywhere. It's not limited to Apple, Steve Jobs and businesses launched by twenty-somethings from dorm rooms. Sometimes it comes in well-established categories, like when a plastics salesperson named Howard Schultz had a vision for a coffeehouse that would change the way that Americans buy coffee forever. It also created a $20 billion dollar company in Starbucks.

Over the last 25 years, the founders of Design Your Recognition have repeatedly identified well-established industries and product categories ready for change and built successful businesses around them.

In 1999, they founded PaperDirect, Inc. by injecting their brand of innovation into the paper business.

By leveraging the growth of home laser printers and strategic alliances with HP, Apple and Microsoft, the amassed over 1 million customers and built a $100 million specialty paper business.

The big idea for their next business came from a small place.

Seeking inspiration for a gourmet popcorn business, they traveled to Popcorn, Indiana, a tiny farming community near Bloomington.

Invigorated by the image of a pure and simple town dedicated to corn, they founded Dale & Thomas and Popcorn, Indiana in 2004.

By reinventing the stale, ready-to-eat popcorn category, Popcorn, Indiana quickly became the first national, premium kettle-cooked popcorn brand.

Today, Dale & Thomas and Popcorn, Indiana products are sold in over 150,000 retail locations today.

Design Your Recognition is a great illustration that need is often the mother of invention. While putting together an annual charity basketball tournament, one of Design Your Recognition's founders spent the better part of a week procuring personalized awards for the winning teams. Design Your Recognition was inspired by his frustrating experience. Then that same year, the founder asked his assistant to purchase ten plaques for the annual company dinner. To say the least, the assistant wasted a lot of time going back and forth with the company's promotional product company.

Today, though a significant investment in people, technology, creativity and state-of-the-art manufacturing facilities, Design Your Recognition is changing the way the recognition products are merchandised, created and sold.

Once limited to the province of the local awards shop, buying recognition products could be a challenging.

Not only does Design Your Recognition make it super easy, it makes products that are both meaningful and relevant, making them more appreciated by the person being recognized. The founders often refer to the products produced by Design Your Recognition as "Recognition Art".
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