Saturday, October 30, 2010

Groupon Merchants Telling a Different Story - Website Magazine - Website Magazine

Groupon Merchants Telling a Different Story - Website Magazine - Website Magazine: "- Sent using Google Toolbar"

I have heard similar stories from clients here in the Twin Cities. This is a case showing the danger of discounting and especially discounting to try and make someone purchase outside their normal buying cycle. You should not give them an "incentive" to buy from you, at least until you can communicate your value.
It is much more profitable to give someone an incentive on an up-sell, longer commitment, or referral.

Advertising HAS to be profitable, period. Step one is to be in front of ready-to-buy-now customers

Principles of Design - Website Magazine - Website Magazine

Principles of Design - Website Magazine - Website Magazine: "- Sent using Google Toolbar"