This timely article provides a recap by Stephanie Hobbs, V.P. Communications at Local Search Association, of what speakers and panelists shared at the BIA/Kelsey DMS ’11 conference in Denver. The 5 key take-aways are:
· Small Businesses Increasingly Invest Advertising Dollars Online
· Small Businesses Are Juggling Marketing Tools
· Once Websites Are Covered, Mobile-Friendly Sites Are Next
· Daily Deals Are Hot, Customer Retention & Deal Fatigue Are Issues
· Use Specific Criteria When Choosing Local Ad Partners
5 Considerations In Planning Your Small Business 2012 Ad Budget
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