Using humor online can be a powerful means of building rapport with visitors, putting them at ease, communicating complex information, breaking down resistance, and creating a memorable experience that could lead to repeat visits and/or positive word-of-mouth marketing - See more at: http://www.websitemagazine.com/content/blogs/posts/pages/laugh-all-the-way-to-the-bank-using-humor-to-increase-conversions.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.mSxcVeks.dpuf
Laugh All the Way to the Bank: Using Humor to Increase Conversions - 'Net Features - Website Magazine
