Marketing Communications Management, Consulting and Copy-Writing... Optimizing Your Marketing Communications and Promotional Mix, Online and Offline.An Integrated Approach Using Traditional, Web, and Social Media. Specializing In: Advertising, Personal Selling, Public Relations, Direct Marketing, Sales Promotions, B2B Copy-Writing that "Sells".
Friday, December 31, 2010
Five Important Trends for Every Business in 2011 - Website Magazine - Website Magazine
Five Important Trends for Every Business in 2011 - Website Magazine - Website Magazine: "- Sent using Google Toolbar"
Tuesday, December 14, 2010
The Top Three Sales Articles of 2010
The Top Three Sales Articles of 2010
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June: 37 Sales Questions
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September: Six Sales Blunders
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October: Why Proper Pre-Call Planning can Make or Break Your Sales Efforts
December 2010 Sales Newsletter: "- Sent using Google Toolbar"
Friday, December 10, 2010
Tuesday, November 23, 2010
Creative Up to 4 Times More Important than Media Plan
Creative Up to 4 Times More Important than Media Plan: "- Sent using Google Toolbar"
Saturday, November 20, 2010
Thursday, November 11, 2010
Integrating Your Brand With Social Media
Integrating Your Brand With Social Media: "- Sent using Google Toolbar"
Finding The Most Valuable Keywords For Your Site
Finding The Most Valuable Keywords For Your Site: "- Sent using Google Toolbar"
Monday, November 8, 2010
Saturday, October 30, 2010
Groupon Merchants Telling a Different Story - Website Magazine - Website Magazine
Groupon Merchants Telling a Different Story - Website Magazine - Website Magazine: "- Sent using Google Toolbar"
I have heard similar stories from clients here in the Twin Cities. This is a case showing the danger of discounting and especially discounting to try and make someone purchase outside their normal buying cycle. You should not give them an "incentive" to buy from you, at least until you can communicate your value.
It is much more profitable to give someone an incentive on an up-sell, longer commitment, or referral.
Advertising HAS to be profitable, period. Step one is to be in front of ready-to-buy-now customers
I have heard similar stories from clients here in the Twin Cities. This is a case showing the danger of discounting and especially discounting to try and make someone purchase outside their normal buying cycle. You should not give them an "incentive" to buy from you, at least until you can communicate your value.
It is much more profitable to give someone an incentive on an up-sell, longer commitment, or referral.
Advertising HAS to be profitable, period. Step one is to be in front of ready-to-buy-now customers
Principles of Design - Website Magazine - Website Magazine
Principles of Design - Website Magazine - Website Magazine: "- Sent using Google Toolbar"
Monday, October 18, 2010
Search Marketing Isn't Just SEO and PPC | WebProNews
Search Marketing Isn't Just SEO and PPC | WebProNews: "- Sent using Google Toolbar"
Google Adds Emphasis On Location Setting | WebProNews
Google Adds Emphasis On Location Setting | WebProNews: "- Sent using Google Toolbar"
Wednesday, October 6, 2010
Tuesday, September 28, 2010
Saturday, September 25, 2010
Friday, September 3, 2010
Companies Throw Their Weight Behind Online Video - eMarketer
Companies Throw Their Weight Behind Online Video - eMarketer: "- Sent using Google Toolbar"
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