Thursday, July 5, 2012
Wednesday, July 4, 2012
How to Succeed with Proven Marketing Tactics
Successful Marketing with
Proven Marketing Tactics
Offline and
Online marketing both are the result of ambition, determination, commitment,
and a desire to succeed. It’s also dependent on successful marketing tactics
that attract visitors, drive sales, and retain long-term loyal customers.
Turbo-marketers are highly focused on advanced marketing tactics that enable
them to successfully grow an online business. They are the leaders and winners
in the world of online marketing and sales. The worlds of online and offline
marketing can be very different, yet both rely on basic, proven strategies and
tactics
The good
news is that there have been many people who have tried, failed, tried again,
failed again, and finally succeeded in identifying the most effective marketing
tactics for an online business. Learning
from the mistakes and successes of other thriving marketers gives today’s
marketers the ability to come out of the gate running -- and with some ambition
and hard work, move ahead of the pack
to become a leader. You never really want to be re-inventing the wheel, but you
can creatively apply proven success techniques to your business
Establish goals
This makes
it critical to envision the success of your business and know what you want to
accomplish through your marketing tactics. Goals lead to strategies and then to
tactics.
Before you
take the first step on your online journey to successful entrepreneurship,
establish your goals and objectives. Plant them firmly in your mind and
envision yourself succeeding. Starting with a positive, ‘can-do’ attitude is
the best way to start any business or venture. Once you have your goals for
success implanted in your mind, it’s time to get started on the journey of a lifetime
Take action
One of the
first rules of online marketing is to take action.
The web is a
dynamic, rapidly-growing medium where businesses are created every day. If you
sit and think about what you are going to do every day and never take action,
you will never get where you want to go. Marketing tactics are useless unless
you take action and execute them.
This takes
us to the next critical point of online marketing. You must know and understand
where you want to go before you begin your journey. Without a clear
understanding of where you want to go, how do you know what you need to do? How
do you create tactics and take action?
Define your business
Starting
your online business means understanding what your business is all about. What
is it you want to accomplish? What do you need to do to reach your goals? What
marketing tactics will help you succeed?
Success is
heavily dependent on your ability to dissect and understand your business. You
must be the expert in your niche and you must carefully evaluate what your
customers want. Once you identify what they want, it is essential to determine
how you can deliver those results for customers.
Basic marketing tactics
Now that you
have your business firmly outlined and clarified, deploying basic tactics is
next on the list. And that starts with knowing how to market what you have to
offer. Basic marketing tactics include:
1.
Creating
a ‘brand’ or identity around your product
2.
Creating
a simple marketing message
3.
Establishing
a credible website
4.
Creating
a presence as an expert in a niche
5.
Defining
the benefits or value of what you have to offer
6.
Deploying
search engine optimization techniques (SEO) to attract and drive traffic
These are
some of the early, basic marketing tactics that must be mastered. As your
marketing plan unfolds, integration of more advanced marketing tactics will
enhance your online presence and position. They will also further the growth of
your business through the use of proven techniques that create a unique value
proposition for the targeted audience.
Build your
business step-by-step and do your homework to evaluate the most effective
marketing tactics available. Learn from other successful marketers and save
yourself weeks, months, and years of effort by taking advantage of proven
techniques whenever possible.
The sooner
you know where you want to go, the sooner you will arrive.
Sunday, July 1, 2012
Marketing ROI through Customer Relationships
9 Tactics to Create
Strong Customer Relationships
There is ONE
absolute in the world of marketing. No matter if it is in traditional, web or
social media. There is NO SUBSTITUTE for taking care of your customers. Your
goal should not be to satisfy your customers, but to AMAZE them. If you do that
one thing exceptionally well, every other marketing, sales, or promotional
activity will yield efficient and effective results. Offline or Online users
are always searching for something of value to them. Whether it’s information,
products, or services, they are looking for an answer to a question or a
problem. Online marketing tactics are especially important with the increase in
competition across the world wide web.
One of the
most important aspects of building any business is to create a business that
values and appreciates customers and potential customers. This means marketing
tactics that build a strong, trusting relationship with customers are
important. Building trust starts with the first encounter with your
receptionist, greeter and website and continues with every single subsequent
interaction.
According to
Nobel Prize-winning scientist Daniel Kahneman, we experience approximately
20,000 moments each and every day. A moment is the few seconds it takes for the
brain to evaluate and record an experience. These experiences can be either
positive or negative and your website, headlines, content, or responses can
make a huge difference in how people record the experience – and their reaction
also determines what people do next.
When people
visit your web site, they quickly scan the headline to see if they want to read
more. They continue reading if they are engaged and intrigued and they want to
learn more about what you have to say. This is a great place to start building
a relationship with customers. Be sure that you say what you have to offer and
do not make false promises or you’ll lose customers quickly.
It’s
important to build this connection with customers and website visitors to gain
their commitment and loyalty. They will also become tremendous assets as their
trust grows and they promote and advertise your website to their friends,
colleagues, and social network.
Relationship
marketing is a valuable marketing tactic for online entrepreneurs. It has been
an important part of sales in the off-line world for decades and now it has
found its way to the Internet.
But building a relationship online is
different than having a face-to-face discussion and opportunity to persuade
potential customers to make a purchase.
Some of the
most effective tips and methods deployed to begin building a positive
relationship include:
1.
Make
every customer interaction count.
2.
Follow-through
on commitments and claims about products or services.
3.
Offer
benefits and product value that responds to the customer’s desires.
4.
Treat
customers as individuals who are respected and valued.
5.
Listen
to customers – even complaints can be a gift if handled properly and quickly.
6.
Be
available and accessible when customers have questions, concerns, or comments.
7.
Surround
your customers with valuable information by using emails, website content,
social media, and other methods of outreach – but do not be invasive.
8.
Make
your website user-friendly and easy to navigate for new and existing customers.
9.
Create
a blog about your business where discussion is more casual and inviting.
Relationship-marketing
is not just a fad. It’s here to stay and people want to know that they are
valued and appreciated as an individual. Creating long-lasting relationships
helps to ensure long-lasting customers and repeat sales. It also encourages
existing customers to refer their colleagues, friends, and others to your
website.
Don’t take a
single customer for granted. Each and every interaction with a customer is a
gift and should be valued. If it weren’t already a great “life principal”,
treating people well and respecting them would be the best thing you could
invent to do, to ensure marketing and sales results
Saturday, June 30, 2012
Monday, June 25, 2012
Monday, June 18, 2012
Tuesday, May 15, 2012
Google SEO: 52 New Changes to Know - 'Net Features - Website Magazine
From the "You can't fool Google anymore" file...
Google SEO: 52 New Changes to Know - 'Net Features - Website Magazine
Google SEO: 52 New Changes to Know - 'Net Features - Website Magazine
Monday, May 14, 2012
Sunday, May 13, 2012
Sunday, April 22, 2012
Tuesday, April 17, 2012
Wednesday, March 21, 2012
Google to Refresh its Search Engine Function | Response Magazine
SEO always evolves, robust, relevant, authentic information will always be key....
Google to Refresh its Search Engine Function | Response Magazine
Google to Refresh its Search Engine Function | Response Magazine
Tuesday, March 20, 2012
DYR Catalog - Design Your Recognition
I represent this company because they do an excellent job with awards and recognition products, great customer service and very creative
DYR Catalog - Design Your Recognition
btw..
I also wrote the product descriptions and case studies inside the catalog
DYR Catalog - Design Your Recognition
btw..
I also wrote the product descriptions and case studies inside the catalog
Monday, March 19, 2012
Friday, March 9, 2012
Monday, March 5, 2012
Google SEO: Algorithm Changes - February 2012 - 'Net Features - Website Magazine
This is why you should Run don't walk away from any company promising: 1st Page on Google!
Google SEO: Algorithm Changes - February 2012 - 'Net Features - Website Magazine
Google SEO: Algorithm Changes - February 2012 - 'Net Features - Website Magazine
Thursday, March 1, 2012
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