Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

Good article from Search Engine Land...
I would say that this is a conservative number, but defiantly real.
AND that's just at the "gross", click level not counting conversion rates, not enough budget or keywords to work with and the inherent inefficiency of a single search engine/platform concentration

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

Study Shows Marketing Budgets & Vendors on the Rise

 I especially like this quote from the article...

"Niche-focused marketing service vendors that are experts in their respective fields are essential components of a lean marketing team. These vendors live and breathe their industry craft on a daily basis, which maintains a bleeding-edge strategy that in-house marketers simply cannot match. Additionally, a vendor with a large client and employee base brings an equivalent of decades of knowledge and insights across a diverse set of industries."



Study Shows Marketing Budgets and Vendors on the Rise

2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Your reputation IS being managed, shouldn't it be by you?..
Great article from SearchEngineLand


2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

4 Terrifying Local Search Marketing & SEO Mistakes - Search Engine Watch (#SEW)

Great Info here, the number one mistake is...

1. Ignoring the Data Aggregators

It takes only a little effort and you can probably do it yourself, or with just a little help...

4 Terrifying Local Search Marketing & SEO Mistakes - Search Engine Watch (#SEW)

Give Bing (SEO) a Chance?

Interesting info...

We've also seen some results that suggest another reason to include Bing as part of your SEO and SEM efforts is that there is a high concentration of "active" buyers... that is not there to research or wander around for information, but there to take action

Give Bing (SEO) a Chance? - 'Net Features - Website Magazine

Think and Grow Rick Giveaway!

Scary Social: 6 Strategies to Avoid - 'Net Features - Website Magazine

From Wesbsite Magazine...
Although there is no magic potion for social success, some of the most common social tactics could actually be pushing your fans away from your brand. Learn more about six of these scary social tactics, and how to avoid them:

1. Spelling/Grammar Mistakes
2. Incomplete Profile
3. #Hashtags #Overloald
4. Auto Responding
5. Begging for Likes/RTs
6. Buying Fans

see more at
Scary Social: 6 Strategies to Avoid - 'Net Features - Website Magazine

Create Social Posts that Get Clicks - 'Net Features - Website Magazine

Create Social Posts that Get Clicks - 'Net Features - Website Magazine

6 Solutions for Everyday SEOs -

Great checklist for SMBs...
6 Solutions for Everyday SEOs - 'Net Features - Website Magazine

5 Essential Mobile Messaging Strategies - 'Net Features - Website Magazine

Good Read!
5 Essential Mobile Messaging Strategies - 'Net Features - Website Magazine

The-Findable-Business-Summit--Testimonials-and-Solutions

Great tools and resources to wrap up 3q 2013 and move into 4Q and 2014
Click on this link to access:
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How Your Business Can Use Facebook Embeddable Posts | Social Media Sun

How Your Business Can Use Facebook Embeddable Posts | Social Media Sun

5-Point Website Redesign Checklist - 'Net Features - Website Magazine

Great Checklist here from Website Magazine..includes a link to a "readability" tool
5-Point Website Redesign Checklist - 'Net Features - Website Magazine

Local Businesses Need To Expand & Refine Advertising Approach

A snippet from this article....
Local Businesses Need To Expand and Refine Advertising Approach

Internet Yellow Pages Serve As Valuable Source Of Quality Leads


When considering which local media to further engage, local businesses should consider the full impact of what the media can offer, from increased consumer reach to the high quality of leads.



Internet Yellow Pages, which include offerings such as YP.com, DexKnows.com and Superpages.com, have for years maintained considerable reach among consumers and have played an important role in driving quality leads to local businesses. The study found that nearly half of respondents (47%) said they used Internet Yellow Pages in 2012, resulting in approximately 5 billion references.



Following a historical trend, the study showed that Internet Yellow Pages generally attract consumers at the key inflection point when they are ready to contact a business and make a purchase. This is an important consideration for local businesses looking for a solution that drives real sales results.

FREE Download! Guide: How To Attract New Customers with Email and Social (with FREE 60 Day Email Trial)

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The Secret Ingredient for Successful Websites: Effortlessness

This makes SO much sense.. the K.I.S.S. principal always wins!...

The Secret Ingredient for Successful Websites: Effortlessness | ClickZ

7 Ways to Build Authority on Google+

Do it yourself or have someone help you.. good stuff here!
7 Ways to Build Authority on Google+ - 'Net Features - Website Magazine

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