Headlines:They Key to Response

What You Need to Know About Headlines 
 Have you ever wondered why some marketing tactics just don’t seem to work for your business? You sit and watch a competitor’s website grow and business soar and you’re just not quite sure how they do it. After all, aren’t all marketing tactics pretty much the same? The answer is a resounding “NO”! Marketing tactics that work are not about rocket science. They are often very simple concepts, but many online marketers fail to recognize them for the value they can bring to a business. Focusing on a business that brings high conversion rates and plenty of sales is a marketer’s dream. But it will only materialize when marketing tactics are successfully deployed. 
First of all, people want to find a solution to a problem.That’s why they’re searching for a particular product or benefit to begin with. So what do you have to offer? Headlines say it all.  Let’s be clear. Headlines are not just for print anymore. In the online world, when we use the term “headline” it can take many forms. Such as: A blog post title, an article title, an e-mail subject line, a Twitter or Facebook share or others. Anytime you need to get a reader’s attention to be able to persuade them to take the next step, the principals of a good headline come in to play. When we are online, we are, by definition, task oriented. We are there to do something and anything that gets in the way of that will be ignored. We also tend to have a short attention span. We are there to do something. We want to find the most relevant answer to my reason for searching. So, don’t wait to tell them what’s in it for them. Tell them right away with your headline. 
 Headlines can be one of the most effective marketing tactics you have to offer. The headline should always include a valuable benefit for the customer. Recent studies indicate that users decide whether or not to stay or leave a site within 5 seconds or less. Well-written headlines are critical. Using a headline to grab attention is one of the simplest, yet most effective marketing tactics available. People have a chance to quickly understand why they need to read further than the headline. Instead of clicking away from your site, (or discarding your e-mail, etc) they’ll be clicking through your information to find out more. Always follow-up a headline with some other compelling fact or value-added benefit of the product or service. Keep website visitors moving through your content by including one bit of important information after another in every sentence. Don’t use teasers that make them feel they have to keep searching for what’s important but be up-front and direct about the product’s value and benefits with each sentence. Market the benefits and value.
 The headline is the best place to start marketing the benefits of the product. It’s also the best way to attract search engines that are seeking websites based on keywords used by online users. When the headline includes the words that potential customers are most likely to search for, the search engines will reward you by bringing more visitors to your website. Search engine optimized writing has many benefits Facts, statistics, and data that substantiate your claims of value are also important ways to increase the effectiveness of headlines. “48% reduction in costs with X product….” can be a real attention grabber. Don’t hesitate to use data to support your benefit claims. 
  Headlines are just the beginning with marketing tactics. There are many more advanced marketing tactics that can make a substantial difference in conversion rates and sales. Knowing and integrating advanced marketing tactics into the overall marketing plan for your website and business can make a huge difference in your profits. Evaluate your current marketing tactics and make necessary adjustments by utilizing advanced tactics to support and grow your business. Time spent preparing effective marketing goals and strategies, supported with effective tactics, is time that will result in higher profits and a thriving business. And always remember – success starts with your headline!

Master List of Essential Content Optimization Tools

Master List of Essential Content Optimization Tools - 'Net Features - Website Magazine

Thin and Duplicate Content - A Great Way to Never Rank - 'Net Features - Website Magazine

Quality, Quality, Quality...

Thin and Duplicate Content - A Great Way to Never Rank - 'Net Features - Website Magazine

7 Free Tools for Small Business Success -

 Here's great resources via Website Magazine...



7 Free Tools for Small Business Success - 'Net Features - Website Magazine

SMBs Up Website Spending - eMarketer

Great Info from E-Marketer:

Large majority of SMBs do not offer mobile-optimized websites

j2 Global reported that small and medium-sized businesses (SMBs) planned on increasing their online presence, such as setting up their websites, in 2014, and recent research by Thrive Analytics found similar results. According to its study, 40% of US SMBs planned to increase spending on their company websites this year.


Read more at http://www.emarketer.com/Article/SMBs-Up-Website-Spending/1010741#LOp32yAZ3GyTGExw.99



SMBs Up Website Spending - eMarketer

How To Secure Your WordPress Website From Hackers

How To Secure Your WordPress Website From Hackers

Web Sites - Seven Dead Ends on Your Website--and How to Fix Them Today : MarketingProfs Article

Web Sites - Seven Dead Ends on Your Website--and How to Fix Them Today : MarketingProfs Article

45 Awesome Stats You Should Know for Your SMB Digital Sales & Marketing

Great Info!

45 Awesome Stats You Should Know for Your SMB Digital Sales & Marketing

SEO Myths, Tips & Terrible SEO Advice

Great Info from Website Magazine...







SEO Myths, Tips & Terrible SEO Advice - 'Net Features - Website Magazine

FindLaw Getting Penalized for SEO Abuse? | Aggressive Raleigh Criminal Attorney

FindLaw Getting Penalized for SEO Abuse? | Aggressive Raleigh Criminal Attorney

Use the C.L.I.C.K. System to Assess Your Website - 'Net Features - Website Magazine

Use the C.L.I.C.K. System to Assess Your Website - 'Net Features - Website Magazine

Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]

The obvious, but Bing'd growth is interesting



Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]

Top Local Search Columns Of 2013

GREAT Info for local SMBs, all in one place from the folks at Search Engine Land...
Checking In: Our Top Local Search Columns Of 2013

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

Good article from Search Engine Land...
I would say that this is a conservative number, but defiantly real.
AND that's just at the "gross", click level not counting conversion rates, not enough budget or keywords to work with and the inherent inefficiency of a single search engine/platform concentration

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

Study Shows Marketing Budgets & Vendors on the Rise

 I especially like this quote from the article...

"Niche-focused marketing service vendors that are experts in their respective fields are essential components of a lean marketing team. These vendors live and breathe their industry craft on a daily basis, which maintains a bleeding-edge strategy that in-house marketers simply cannot match. Additionally, a vendor with a large client and employee base brings an equivalent of decades of knowledge and insights across a diverse set of industries."



Study Shows Marketing Budgets and Vendors on the Rise

2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Your reputation IS being managed, shouldn't it be by you?..
Great article from SearchEngineLand


2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

4 Terrifying Local Search Marketing & SEO Mistakes - Search Engine Watch (#SEW)

Great Info here, the number one mistake is...

1. Ignoring the Data Aggregators

It takes only a little effort and you can probably do it yourself, or with just a little help...

4 Terrifying Local Search Marketing & SEO Mistakes - Search Engine Watch (#SEW)

Give Bing (SEO) a Chance?

Interesting info...

We've also seen some results that suggest another reason to include Bing as part of your SEO and SEM efforts is that there is a high concentration of "active" buyers... that is not there to research or wander around for information, but there to take action

Give Bing (SEO) a Chance? - 'Net Features - Website Magazine

Think and Grow Rick Giveaway!

Scary Social: 6 Strategies to Avoid - 'Net Features - Website Magazine

From Wesbsite Magazine...
Although there is no magic potion for social success, some of the most common social tactics could actually be pushing your fans away from your brand. Learn more about six of these scary social tactics, and how to avoid them:

1. Spelling/Grammar Mistakes
2. Incomplete Profile
3. #Hashtags #Overloald
4. Auto Responding
5. Begging for Likes/RTs
6. Buying Fans

see more at
Scary Social: 6 Strategies to Avoid - 'Net Features - Website Magazine