Marketing Communications Management, Consulting and Copy-Writing... Optimizing Your Marketing Communications and Promotional Mix, Online and Offline.An Integrated Approach Using Traditional, Web, and Social Media. Specializing In: Advertising, Personal Selling, Public Relations, Direct Marketing, Sales Promotions, B2B Copy-Writing that "Sells".
Saturday, April 26, 2014
Tuesday, April 15, 2014
Friday, April 11, 2014
7 Free Tools for Small Business Success -
Here's great resources via Website Magazine...
7 Free Tools for Small Business Success - 'Net Features - Website Magazine
7 Free Tools for Small Business Success - 'Net Features - Website Magazine
SMBs Up Website Spending - eMarketer
Great Info from E-Marketer:
Read more at http://www.emarketer.com/Article/SMBs-Up-Website-Spending/1010741#LOp32yAZ3GyTGExw.99
SMBs Up Website Spending - eMarketer
Large majority of SMBs do not offer mobile-optimized websites
j2 Global reported that small and medium-sized businesses (SMBs) planned on increasing their online presence, such as setting up their websites, in 2014, and recent research by Thrive Analytics found similar results. According to its study, 40% of US SMBs planned to increase spending on their company websites this year.Read more at http://www.emarketer.com/Article/SMBs-Up-Website-Spending/1010741#LOp32yAZ3GyTGExw.99
SMBs Up Website Spending - eMarketer
Sunday, March 30, 2014
Thursday, March 27, 2014
Monday, March 24, 2014
Tuesday, March 18, 2014
SEO Myths, Tips & Terrible SEO Advice
Great Info from Website Magazine...
SEO Myths, Tips & Terrible SEO Advice - 'Net Features - Website Magazine
SEO Myths, Tips & Terrible SEO Advice - 'Net Features - Website Magazine
Friday, February 21, 2014
Wednesday, January 22, 2014
Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]
The obvious, but Bing'd growth is interesting
Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]
Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]
Tuesday, January 7, 2014
Top Local Search Columns Of 2013
GREAT Info for local SMBs, all in one place from the folks at Search Engine Land...
Checking In: Our Top Local Search Columns Of 2013
Checking In: Our Top Local Search Columns Of 2013
Friday, November 15, 2013
Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets
Good article from Search Engine Land...
I would say that this is a conservative number, but defiantly real.
AND that's just at the "gross", click level not counting conversion rates, not enough budget or keywords to work with and the inherent inefficiency of a single search engine/platform concentration
Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets
I would say that this is a conservative number, but defiantly real.
AND that's just at the "gross", click level not counting conversion rates, not enough budget or keywords to work with and the inherent inefficiency of a single search engine/platform concentration
Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets
Tuesday, November 12, 2013
Study Shows Marketing Budgets & Vendors on the Rise
I especially like this quote from the article...
"Niche-focused marketing service vendors that are experts in their respective fields are essential components of a lean marketing team. These vendors live and breathe their industry craft on a daily basis, which maintains a bleeding-edge strategy that in-house marketers simply cannot match. Additionally, a vendor with a large client and employee base brings an equivalent of decades of knowledge and insights across a diverse set of industries."
Study Shows Marketing Budgets and Vendors on the Rise
Monday, November 11, 2013
2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Your reputation IS being managed, shouldn't it be by you?..
Great article from SearchEngineLand
2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Great article from SearchEngineLand
2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Friday, November 8, 2013
4 Terrifying Local Search Marketing & SEO Mistakes - Search Engine Watch (#SEW)
Great Info here, the number one mistake is...
4 Terrifying Local Search Marketing & SEO Mistakes - Search Engine Watch (#SEW)
1. Ignoring the Data Aggregators
It takes only a little effort and you can probably do it yourself, or with just a little help...
4 Terrifying Local Search Marketing & SEO Mistakes - Search Engine Watch (#SEW)
Tuesday, October 22, 2013
Give Bing (SEO) a Chance?
Interesting info...
We've also seen some results that suggest another reason to include Bing as part of your SEO and SEM efforts is that there is a high concentration of "active" buyers... that is not there to research or wander around for information, but there to take action
Give Bing (SEO) a Chance? - 'Net Features - Website Magazine
We've also seen some results that suggest another reason to include Bing as part of your SEO and SEM efforts is that there is a high concentration of "active" buyers... that is not there to research or wander around for information, but there to take action
Give Bing (SEO) a Chance? - 'Net Features - Website Magazine
Thursday, October 10, 2013
Friday, October 4, 2013
Scary Social: 6 Strategies to Avoid - 'Net Features - Website Magazine
From Wesbsite Magazine...
Although there is no magic potion for social success, some of the most common social tactics could actually be pushing your fans away from your brand. Learn more about six of these scary social tactics, and how to avoid them:
see more at
Scary Social: 6 Strategies to Avoid - 'Net Features - Website Magazine
Although there is no magic potion for social success, some of the most common social tactics could actually be pushing your fans away from your brand. Learn more about six of these scary social tactics, and how to avoid them:
- Spelling/Grammar Mistakes
- Incomplete Profile
- #Hashtags #Overloald
- Auto Responding
- Begging for Likes/RTs
- Buying Fans
see more at
Scary Social: 6 Strategies to Avoid - 'Net Features - Website Magazine
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