Sunday, May 24, 2015
Saturday, May 2, 2015
3 PR Leadership Lessons From Dale Carnegie
To be likeable, Carnegie shares some earth-shattering recommendations:
- Be genuinely interested in other people,
- Remember others’ names,
- Encourage others to talk about themselves, and
- Listen intently.
Read more at http://www.business2community.com/leadership/three-pr-leadership-lessons-dale-carnegie-01206457#3rvH5IfRSlETDDPX.99
3 PR Leadership Lessons From Dale Carnegie
Monday, April 27, 2015
Laugh All the Way to the Bank: Using Humor to Increase Conversions - 'Net Features - Website Magazine
Using humor online can be a powerful means of building rapport with visitors, putting them at ease, communicating complex information, breaking down resistance, and creating a memorable experience that could lead to repeat visits and/or positive word-of-mouth marketing - See more at: http://www.websitemagazine.com/content/blogs/posts/pages/laugh-all-the-way-to-the-bank-using-humor-to-increase-conversions.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.mSxcVeks.dpuf
Laugh All the Way to the Bank: Using Humor to Increase Conversions - 'Net Features - Website Magazine
Laugh All the Way to the Bank: Using Humor to Increase Conversions - 'Net Features - Website Magazine
Tuesday, March 24, 2015
Saturday, March 7, 2015
Thursday, December 18, 2014
Tips for Creating Your 2015 Content Calendar - 'Net Features - Website Magazine
As 2014 draws to a close, many professionals are scrambling to put the finishing touches on their 2015 marketing plans – and content is one marketing channel that should not be overlooked. - See more at:
Tips for Creating Your 2015 Content Calendar - 'Net Features - Website Magazine
Tips for Creating Your 2015 Content Calendar - 'Net Features - Website Magazine
Thursday, November 27, 2014
Monday, November 3, 2014
Thursday, September 18, 2014
Sunday, July 27, 2014
Friday, July 4, 2014
4 Social Contests to Copy - 'Net Features - Website Magazine
The sincerest form of flattery..... Great Ideas!
4 Social Contests to Copy - 'Net Features - Website Magazine
4 Social Contests to Copy - 'Net Features - Website Magazine
Thursday, June 5, 2014
Monday, May 12, 2014
15 Sites for Web Design Inspiration - 'Net Features - Website Magazine
Great Info Here from Website Magazine...
15 Sites for Web Design Inspiration - 'Net Features - Website Magazine
15 Sites for Web Design Inspiration - 'Net Features - Website Magazine
Wednesday, April 30, 2014
Inbound Linking Practices: Don’t Get a Google “Time-Out”
Dana Zarcone with some new info that shakes things up..
Inbound Linking Practices: Don’t Get a Google “Time-Out” - Wealthy Web Writer
Inbound Linking Practices: Don’t Get a Google “Time-Out” - Wealthy Web Writer
Sunday, April 27, 2014
"Keep It Simple..." for Profits and Cash Flow
A “KISS” for Profits and Cash Flow
Simple Marketing Tactics that Drive Sales
The “K.I.S.S.” method has been a tried and true rule forever in many areas in life and business. For this article, The KISS method stands for: Keep It Simple for Sales!
Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics are the ones that are most effective and successful. Value-added headlines, informative content, and visual appeal are simple tactics that can drive conversions and sales.
For example, one simple tactic is to make it quick and easy for web visitors and customers to view information on your website. Allowing adequate white space, creating short sentences, and keeping enough space between words, sentences, and paragraphs will make your site more appealing.
In addition, the strategic use of keywords and keyword phrases will attract search engines and keep site visitors scanning your content. Words that demonstrate how your product adds value will capture attention and focus the reader on “what’s in it for them”.
And these are also valuable search engine optimization techniques that will drive visitors to your website.
Simple marketing tactics
A very important tactic is to make everything simple. Some recommended options include:
1. Bulleted or numbered lists (like this one)
2. Use of bold to highlight keywords or important benefits (use sparingly to ensure emphasis without over-use)
3. Subheadings to create a logical flow and to break large blocks of content
4. Titles and subheadings in ‘sentence case’ since capitalizing most words tends to break attention span and create confusion
5. Graphics or pictures that are clearly relevant to the product and that showcase benefits and value
6. Highlighting unique information, benefits and value by using ‘call out boxes’, ‘pull quotes’ and other design elements
7. Since people tend to scan web pages rather than read them, snippets or short phrases with important information become vital for website content. People need to get the message quickly without having to think hard about what is being presented. Making sentences overly long or complex tends to be a distraction and you’ll lose the site visitor’s attention quickly.
These are just some of the recommended options when creating website content.
Not only is it important to integrate many of the basic and advanced marketing tactics into your marketing plan, it is also vital to include methods of testing their effectiveness. Watching and monitoring statistics that indicate how long visitors remain on your pages, among other measures of success, will help you refine marketing tactics and improve your marketing strategy.
Once you deploy some of the more advanced marketing tactics that are proven effective you will begin to see conversions increase quickly. And increased conversion rates lead to higher sales and repeat business.
Advanced marketing tactics include options such as the use of powerful copy that attracts readers, inclusion of questions that help you lead customers toward sales, and using authority positioning to increase site integrity and credibility.
If you’re searching for ways to grow your business, you don’t want to miss an opportunity to evaluate marketing tactics that will put you on the super-highway to success. Evaluate what others have already tested and proven successful. Create the winning formula for your website and enjoy the success that comes from hard work and vision.
The “K.I.S.S.” method has been a tried and true rule forever in many areas in life and business. For this article, The KISS method stands for: Keep It Simple for Sales!
Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics are the ones that are most effective and successful. Value-added headlines, informative content, and visual appeal are simple tactics that can drive conversions and sales.
For example, one simple tactic is to make it quick and easy for web visitors and customers to view information on your website. Allowing adequate white space, creating short sentences, and keeping enough space between words, sentences, and paragraphs will make your site more appealing.
In addition, the strategic use of keywords and keyword phrases will attract search engines and keep site visitors scanning your content. Words that demonstrate how your product adds value will capture attention and focus the reader on “what’s in it for them”.
And these are also valuable search engine optimization techniques that will drive visitors to your website.
Simple marketing tactics
A very important tactic is to make everything simple. Some recommended options include:
1. Bulleted or numbered lists (like this one)
2. Use of bold to highlight keywords or important benefits (use sparingly to ensure emphasis without over-use)
3. Subheadings to create a logical flow and to break large blocks of content
4. Titles and subheadings in ‘sentence case’ since capitalizing most words tends to break attention span and create confusion
5. Graphics or pictures that are clearly relevant to the product and that showcase benefits and value
6. Highlighting unique information, benefits and value by using ‘call out boxes’, ‘pull quotes’ and other design elements
7. Since people tend to scan web pages rather than read them, snippets or short phrases with important information become vital for website content. People need to get the message quickly without having to think hard about what is being presented. Making sentences overly long or complex tends to be a distraction and you’ll lose the site visitor’s attention quickly.
These are just some of the recommended options when creating website content.
Not only is it important to integrate many of the basic and advanced marketing tactics into your marketing plan, it is also vital to include methods of testing their effectiveness. Watching and monitoring statistics that indicate how long visitors remain on your pages, among other measures of success, will help you refine marketing tactics and improve your marketing strategy.
Once you deploy some of the more advanced marketing tactics that are proven effective you will begin to see conversions increase quickly. And increased conversion rates lead to higher sales and repeat business.
Advanced marketing tactics include options such as the use of powerful copy that attracts readers, inclusion of questions that help you lead customers toward sales, and using authority positioning to increase site integrity and credibility.
If you’re searching for ways to grow your business, you don’t want to miss an opportunity to evaluate marketing tactics that will put you on the super-highway to success. Evaluate what others have already tested and proven successful. Create the winning formula for your website and enjoy the success that comes from hard work and vision.
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