Google Explains Why Your New Page's Number One Ranking May Drop

Professional, ongoing SEO services will always win the day... and beyond!

Google Explains Why Your New Page's Number One Ranking May Drop

One Small Step Into Social Media A FREE Dex Digital Webinar

One Small Step Into Social Media | A Dex Digital Webinar

Learn How to Use Social Media to Reach More Customers 

Webinar Information

DATE: Wednesday, April 10, 2013

TIME: 12 p.m. Eastern

DURATION: 1 Hour

Free Social Media Session and 12-week Class

Attendees will receive a complimentary Social Media Mission Statement session and a free 12-week class on Social Media Strategy ($250 value).

If you've ever wondered how to use social media to connect with more customers and market your small business, this webinar is for you.
Join us on Wednesday, April 10, 2013, for an exclusive small business marketing event with Social Media Coach, Dafna Michaelson, and Social Media Strategist, Penney Fox.You'll get tips and strategies that will increase your visibility and save time such as how to:

•	Create automated posts
•	Leverage categories and keywords for optimized search
•	Develop and find quick and easy content that will attract and engage customers

If you're looking for new and cost-effective ways to getting found and being chosen by more people, register now for the webinar.

The Basics of Advertising; Start With The End In Mind

Advertising: The Basics

Think you have a great product? Unfortunately, no one's going to know about it unless you advertise.

Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business. But be warned: it is not a panacea.

Below you will find a list of what advertising can and can't do for your business, along with the steps you can take to start using advertising to your business's advantage.

What Advertising Can Do For Your Business

• Remind customers and inform prospective customers about the benefits of your product or service
• Establish and maintain your distinct identity
• Enhance your reputation
• Encourage existing customers to buy more of your product/service
• Attract new customers and replace lost ones
• Slowly build sales to boost your bottom line
• Promote your business to customers, investors, and others

What Advertising Cannot Do For Your Business

• Create an instant customer base
• Cause an immediate, sharp increase in sales
• Solve cash flow or profit problems
• Substitute for poor or indifferent customer service
• Sell useless or unwanted products or services

Two Important Virtues of Advertising

• You have complete control. Unlike public-relations efforts, you determine exactly where, when and how often your message will appear, how it will look and what it will say. You can target your audience more readily and aim at very specific geographic areas.
• You can be consistent. Presenting your company's image and sales message repeatedly to build awareness and trust. A distinctive identity will eventually become clearly associated with your company. Customers will recognize your brand and product quickly and easily if you're consistent in presentation.

Two Drawbacks of Advertising

• It takes planning. Advertising works best and costs the least when the planning and preparation are done in advance. For example, you'll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding on an issue-by-issue basis. Likewise, you can save money by preparing a number of ads at once.
• It takes time and persistence. The effectiveness of your advertising improves gradually over time because it's impossible for every customer to see every ad. You must repeatedly remind prospects and customers about the benefits of doing business with you. The long-term effort triggers recognition and helps special offers or direct marketing payoff.

Getting Ready to Advertise 

Use the following steps to help draw a blueprint for your business's advertising plan:

1. Design the Framework

• What is the purpose of your advertising program? Start by defining your company's long-range goals, then map out how marketing can help attain them. Focus on advertising routes complementary to your marketing efforts. Set measurable goals so you can evaluate the success of your advertising campaign. For example, do you want to increase overall sales by 20 percent this year? Boost sales to existing customers by 10 percent during each of the next three years? Appeal to younger or older buyers? Sell off old products to free resources for new ones?
• How much can you afford to invest? Keep in mind that whatever amount you allocate will never seem like enough. Even giants such as Proctor & Gamble and Pepsi always feel they could augment their advertising budgets. Given your income, expenses, and sales projections, simple addition and subtraction can help you determine how much you can afford to invest. Some companies spend a full 10 percent of their gross income on advertising, others just 1 percent. Research and experiment to see what works best for your business.

2. Fill in the Details

• What are the features and benefits of your product or service? When determining features, think of automobile brochures that list engine, body and performance specifications. Next, and more difficult, determine the benefits those features provide to your customers. How does your product or service actually help them? For example, a powerful engine helps a driver accelerate quickly to get onto busy freeways.
• Who is your audience? Create a profile of your best customer. Be as specific as possible, as this will be the focus of your ads and media choices. A restaurant may target adults who dine out frequently in the nearby city or suburban area. A computer software manufacturer may aim at information managers in companies with 10-100 employees. A bottled water company may try to appeal to athletes or people over 25 who are concerned about their health.
• Who is your competition? It's important to identify your competitors and their strengths and weaknesses. Knowing what your competition offers that you lack - and vice versa - helps you show prospects how your product or service is special and why they should do business with you instead of someone else. Knowing your competition will also help you find a niche in the marketplace.

3. Arm Yourself with Information

• What do you know about your industry, market and audience? There are many sources of information to help you keep in touch with industry, market and buying trends without conducting expensive market research. Examples include U.S. Government materials from the Census Bureau and Department of Commerce. Public, business or university libraries are also a good option, as are industry associations, trade publications, and professional organizations. You can quickly and easily learn more about your customers by simply asking them about themselves, their buying preferences, and media habits. Another (more expensive) alternative is to hire a professional market research firm to conduct your research.

4. Build Your Action Plan - Evaluating Media Choices

• Your next step is to select the advertising vehicles you will use to carry your message and establish an advertising schedule. In most cases, knowing your audience will help you choose the media that will deliver your sales message most effectively. Use as many of the above tools as are appropriate and affordable. You can stretch your media budget by taking advantage of co-op advertising programs offered by manufacturers. Although programs vary, generally the manufacturer will pay for a portion of media space, time costs or mailer production charges up to a fixed amount per year. The total amount contributed is usually based on the quantity of merchandise you purchase.
• When developing your advertising schedule, be sure to take advantage of any special editorial or promotional coverage planned in the media you select. Newspapers, for example, often run special sections featuring real estate, investing, home and garden improvement, and tax advice. Magazines also often focus on specific themes in each issue.

5. Using Other Promotional Avenues

• Advertising extends beyond the media described above. Other options include imprinting your company name and graphic identity on pens, paper, clocks, calendars and other giveaway items for your customers. Put your message on billboards, inside buses and subways, on vehicle and building signs, on point-of-sale displays and on shopping bags.
• You might co-sponsor events with nonprofit organizations and advertise your participation, attend or display at consumer or business trade shows, create tie-in promotions with allied businesses, distribute newsletters, conduct seminars, undertake contests or sweepstakes, send advertising flyers along with billing statements, use telemarketing to generate leads for salespeople, or develop sales kits with brochures, product samples, and application ideas.
• The number of promotional tools used to deliver your message and repeat your name is limited only by your imagination and your budget.

The Advertising Campaign

You are ready for action when armed with knowledge of your industry, market and audience, have a media plan and schedule, know your product or service's most important benefits, and have measurable goals in terms of sales volume, revenue generated and other criteria.

The first step is to establish the theme that identifies your product or service in all of your advertising. The theme of your advertising reflects your special identity or personality and the particular benefits of your product or service. For example, cosmetics ads almost always rely on a glamorous theme. Many food products opt for healthy, all-American family campaigns. Automobile advertising frequently concentrates on how the car makes you feel about owning or driving it rather than performance attributes.

Tag lines reinforce the single most important reason for buying your product or service. "Nothing Runs Like a Deere" (John Deere farm vehicles) conveys performance and endurance with a nice twist on the word deer. "Ideas at Work" (Black & Decker tools and appliances) again signifies performance, but also shows reliability and imagination. "How the Smart Money Gets that Way" (Barron's financial publication) clearly connotes prosperity, intelligence and success.

Comparing Advertising and Public Relations

Advertising	Public Relations
Space or time in the mass media must be purchased.	Mass media coverage (if any) is not paid for.
You determine the message.	The media controls the interpretation of the message.
You control timing.	The media controls the timing.
One-way communication - using the mass media does not allow feedback.	Two-way communication - the company should be listening as well as talking, and the various PR venues often provide immediate feedback.
Message sponsor is identified.	Message sponsor is not overtly identified.
The intention of most messages is to inform, persuade, or remind about a product - usually with the intention of making a sale.	The intention of public relations efforts is often to create goodwill, to keep the company and/or product in front of the public, or to humanize a company so the public relates to its people or reputation, rather than viewing the company as a non-personal entity.
The public may view the message negatively, recognizing advertising as an attempt to persuade or manipulate them.	The public often sees public relations messages that have been covered by the media as more neutral or believable.
Very powerful at creating image.	Can also create image, but can sometimes stray from how it was originally intended.
Writing style is usually persuasive and can be very creative, often taking a conversational tone; it may even be grammatically incorrect.	Writing style is generally more formal and less colloquial.

How to Write a Business Plan

Very informative Quick Video here:

How to Write a Business Plan | SBA.gov

Online Advertising: Basic Rules Resources

Online Advertising

A well-known cartoon shows two dogs in front of a computer. The caption reads, "On the Internet, nobody knows you're a dog."

While the cartoon is amusing, the reality is not: The inherent anonymity of the Internet has fostered a number of questionable advertising and marketing practices, such as unsolicited email spam. Over the past decade, federal and state governments have passed advertising laws that protect consumer privacy and ensure fair and truthful advertising practices online.

If you plan to advertise online -- whether you're buying ads on search engines or direct marketing through email -- you'll need to understand some basic rules. Go to these resources to learn more.

• Advertising and Marketing on the Internet: Rules of the Road

Discusses the applicability of federal advertising laws to Internet advertising and marketing.

• Dot Com Disclosures: Information about Online Advertising 

Describes information businesses should consider as they develop online ads to ensure that they comply with the law.

• CAN-SPAM Act: Requirements for Businesses

Details the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act), which establishes requirements for those who send commercial email. It also spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them. Commercial email messages must include: notice that the message is an advertisement or solicitation, an opt-out notice, and a valid postal address of the sender. CAN-SPAM also prohibits falsification of transmission information and deceptive subject headings. The Act creates criminal prohibitions against those who knowingly transmit spam through others' computers without authorization. The Federal Trade Commission may also pursue individuals who knowingly hire others to send deceptive spam.

• "Remove Me" Responses and Responsibilities

Explains the truthful requirements for claims that you make in any advertisement for your products or services, including those sent by email. This means that you must honor any promises you make to remove consumers from email mailing lists.When working with a company or individual to provide online adverting services, you basically have three choices:

1) A company trying to be "the next Google" or who has "found a way around Google"

2) A small company or individual who works on a "do-it-yourself" type basis

3) A company with the stature and clout to partner with Google,as well as Yahoo and Bing" (plus their own proprietary platforms would be good too!)

Please don't experiment with your investment. The "testing" should already have been done before you spend a dime. Wait until "the next big thing" is ACTUALLY THE Next Big Thing!

If you'd like more info or have any requests or questions for my next message, please just call or e-mail me

Custom Video Services for Small Businesses - Dex One | Small Business Advertising, Local Marketing Solutions - Dex One

Custom Video Services for Small Businesses - Dex One | Small Business Advertising, Local Marketing Solutions - Dex One

Marketing Matters: Marketing Advice for Local Business (SAVE)

GREAT Resource Here!

Bookmark this page...Marketing Matters: Marketing Advice for Local Business

Video = Fastest Growing Website Feature for Small Businesses

Video = Fastest Growing Website Feature for Small Businesses

Spring-Is-Around-Just-Around-The-Corner--time to grow your business!

http://myemail.constantcontact.com/-Spring-Is-Around-Just-Around-The-Corner--as-far-as-we-know--.html?soid=1110968675086&aid=z0olfk4YB9c

The Dex One Advantage

If you'd like more info or local help..reach out and I'll be there:)
Dex Advantage Video

Spring Is Just Around The Corner (Hopefully!)

Take a look and see if this applies to you...or if you know anyone you can forward to

http://myemail.constantcontact.com/-Spring-Is-Around-Just-Around-The-Corner--as-far-as-we-know--.html?soid=1110968675086&aid=z0olfk4YB9c

Thanks!

Prepare Today for Facebook’s New Search Feature

Things are always changing! Stay on top with this info:

Prepare Today for Facebook’s New Search Feature

Improve Your SEO in 2013 with Twitter

Improve Your SEO in 2013 with Twitter

SEM Benefits to Take Advantage of Now

GREAT info here...
SEM Benefits to Take Advantage of Now

Are You Exploiting Your Natural Talents?

Subject: Are You Exploiting Your Natural Talents?

Have you ever wondered how you can become more satisfied in life – how you can enjoy life more than ever? Brian Tracy – Success Expert, Best-Selling Author and Coach – has developed a special gift to help you discover how. But first, I want to share with you one of Brian’s favorite quotes from Benjamin Franklin:
"Do you value life? Then waste not time, for that is the stuff of which life is made."
You see, time is the real currency of life. Anything you obtain in life can be valued by how much time you've spent to acquire it.
Only by discovering your innate strengths...by developing them...exploiting them to their highest degree--can you ever fully realize the greatest amount of satisfaction and enjoyment in everything you do.
Brian wants to help you discover how to increase your personal "return on energy" as opposed to "return on equity." Your most valuable gift is your ability to think, act and get results.
That’s where his special gift comes in.
"Discovering Your Talents," Brian’s powerful, 12-page special report, outlines precisely how to get the best out of yourself – beginning with deciding what you want to do, what you can do well, and what will produce the highest rewards for your efforts.
Because I’m a friend of Brian’s, he’s authorized me to let you in on this special offer – to get his special report absolutely FREE – no strings attached.
Here’s a taste of what it covers:

• The definition of “personal strategic planning” and how to use it to produce more, and higher-quality, rewards for yourself
• The role your personal values play when it comes to creating a plan for getting what you want in life
• The one goal you MUST have when it comes to your work – and why accomplishing it will ensure you’re always paid well
• The mindset you must maintain so you can determine your own future and your own fortune
• 4 Questions to help you increase your return on energy invested (no more wasting time and energy on activities that aren't going to bring you success)
• The key to a happy and prosperous life (good news: anyone can do it!)
• And more!

I hope you’ll take a few moments to download and read this report – it has the potential to be the impetus for a new, more fulfilling life – and it’s Brian’s gift to you!
Get it here: Download your free report now. 
To your success,
Bill

Please feel free to invite your friends to pick up Brian’s special report, but be sure to reserve your copy first, here: Download your free report now.

BTW...This report is absolutely FREE. There’s no obligation to buy from Brian, now or in the future. But know that if you do, I’m an affiliate of his and he may float me a commission. Get your special report here: Download your free report now.
***

How Do You Make Money With Private Label Rights

Money-Making Private Label Rights: Private LabelRights - How Do You Make Money With P...: Private Label Rights - How Do You Make Money With Private Label Rights? There are private label rights products that you can find all o...

Three Rules for Turning Stress Into Success

One of my favorite authors with an impactful article...

Three Rules for Turning Stress Into Success
Denis Waitley


1. Accept the Unchangeable - Everything that has happened in your life to this minute is unchangeable. It's history. The greatest waste of energy is in looking back at missed opportunities, lamenting past events, grudge collecting, getting even, harboring ill will, and any vengeful thinking. Success is the only acceptable form of revenge. By forgiving your trespassers, you become free to concentrate on going forward with your life and succeeding in spite of your detractors. You will live a rewarding and fulfilling life.
Your enemies, on the other hand, will forever wonder how you went on to become so successful without them and in the shadow of their doubts.

Action Idea: 
Write down on a sheet of paper things that happened in the past that bother you. Now crumple the paper into a ball and throw it at the computer screen. This symbolizes letting go of past misfortunes.

2. Change the Changeable - What you can change is your reaction to what others say and do. And you can control your own thoughts and actions by dwelling on desired results instead of the penalties of failure. The only real control you have in life is that of your immediate thought and action. Since most of what we do is a reflex, subconscious habit, it is wise not to act on emotional impulse. In personal relations, it is better to wait a moment until reason has the opportunity to compete with your emotions. 

Action Idea: 
Write down in your diary one thing you will do tomorrow to help you relax more during and after a stressful day.

3. Avoid the Unacceptable - Go out of your way to get out of the way of potentially dangerous behaviors and environments. When people tailgate you on the freeway, change lanes. If they follow you at night, drive to a well-lighted public place.
When there are loud, obnoxious people next to you at a restaurant or club, change tables, or locations. Also, be cautious of personal relationships developed via the Internet. With the massive number of individuals surfing the net, the number of predators increases in like proportion. Always be on the alert for potentially dangerous situations involving your health, personal safety, financial speculation and emotional relationships.

Action Idea:
 What is one unacceptable behavior you have or allow others to do to you that you will avoid starting tomorrow? Example: The way you drive, being around negative people, walking down dark streets alone late at night, etc.

---

Reproduced with permission from Your Achievement Ezine. To subscribe to Your Achievement Ezine, go to www.yoursuccessstore.com All contents Copyright YourSuccessStore.com except where indicated otherwise. All rights reserved worldwide. Duplication or reprints only with express permission or approved Credits. All trademarks are the property of their respective owners.

The 10 Secrets to Marketing Success

The 10 Secrets to Marketing Success
David Kinard

In today's competitive world, there are many different beliefs about how to market a product or service. Regardless of approach, however, there are some core concepts that are found in every successful marketing program, effort and plan. By incorporating these traits into your marketing activities, you will increase the effectiveness of your marketing communications.

Commitment: No matter what your produce or service is, a solid commitment to the marketing process is required for success. Fervency, passion and dedication are all essential.
Investment: Famous author and critic of his day, Mark Twain once wrote that if you can't afford to advertise, place one last ad saying "Going Out of Business." Rather than thinking how much you "have to" spend on marketing, consider "what investment" you want to make to ensure your organization's future.
Consistency: Keeping in front of your customer's eyes and in their ears ensures you're also in their minds. Marketing is not effective when it is here today and gone tomorrow. A constant stream of messages increases top of mind consumer awareness.
Quality: Ensure your marketing is top quality. Your ads, newsletters, brochures-whatever you do-sends a message about your organization, product and service. If the visuals are poor, so will be the reader's perception. Your marketing must confidently go head-to-head with your competitors.
Patience: The rapid rate of technological advancement has tricked us into thinking that our marketing must be an instant and huge success. On the contrary, since our marketing is building a relationship and perception in people's minds, success comes much more slowly.
Assortment: Effective marketing uses a variety of tools to get the job done. There are many traditional mediums everyone uses, so sometimes doing something a little bit different may provide you the edge you need. Don't get fooled into believing that one size fits all.
Adaptive: Because our world is changing on a daily basis, so must our marketing efforts. Stay away from the "We've always done it that way" mentality and constantly ensure your marketing efforts are focused on today's customers-not last years.
Convenience: Elaborate and complex marketing programs or efforts tire people out. Make sure your communications or programs are simple and easy for the recipient to use or read. Successful marketing and red-tape don't mix.
Amazement: Seek to astound, amaze and surprise through your marketing efforts. Today, successful marketing is about differentiating yourself by the experience you provide your customers. Don't just try to satisfy, but amaze!
Measure: Successful marketing employs clear evaluative tools and check points to measure its efforts. Most everything we do in business has clear goals and evaluation processes tied to it. Measuring our marketing allows us to make course corrections as needed and provides confidence in the investment made.

---

Reproduced with permission from Your Achievement Ezine. To subscribe to Your Achievement Ezine, go to www.yoursuccessstore.com  All contents Copyright YourSuccessStore.com except where indicated otherwise. All rights reserved worldwide. Duplication or reprints only with express permission or approved Credits. All trademarks are the property of their respective owners.

In An Ideal World...Discovering Your Talents

 In An Ideal World …  
In an ideal world, what would you do for a living? How would you spend your free time? And how much free time would you have?
If the answers to those questions differ from what you’re doing now, I have a special treat for you.
My friend Brian Tracy – Success Expert, Best-Selling Author and Coach – has developed a special gift to help you move toward living your IDEAL life. But first, I want to share with you one of Brian’s favorite quotes from Benjamin Franklin:
"Do you value life? Then waste not time, for that is the stuff of which life is made."
You see, time is the real currency of life. Anything you obtain in life can be valued by how much time you've spent to acquire it.
Only by discovering your innate strengths...by developing them...exploiting them to their highest degree--can you ever fully realize the greatest amount of satisfaction and enjoyment in everything you do
Brian wants to help you discover how to increase your personal "return on energy" as opposed to "return on equity." Your most valuable gift is your ability to think, act and get results.
That’s where his special gift comes in.
"Discovering Your Talents," Brian’s powerful, 12-page special report, outlines precisely how to get the best out of yourself – beginning with deciding what you want to do, what you can do well, and what will produce the highest rewards for your efforts.
Because I’m a friend of Brian’s, he’s authorized me to let you in on this special offer – to get his special report absolutely FREE – no strings attached.
Here’s a taste of what it covers:

• The definition of “personal strategic planning” and how to use it to produce more, and higher-quality, rewards for yourself
• The role your personal values play when it comes to creating a plan for getting what you want in life
• The one goal you MUST have when it comes to your work – and why accomplishing it will ensure you’re always paid well
• The mindset you must maintain so you can determine your own future and your own fortune
• 4 Questions to help you increase your return on energy invested (no more wasting time and energy on activities that aren't going to bring you success)
• The key to a happy and prosperous life (good news: anyone can do it!)
• And more!

I hope you’ll take a few moments to download and read this report – it has the potential to be the impetus for a new, more fulfilling life – and it’s Brian’s gift to you!
Get it here: Download your free report now. 
To your success,
Feel free to invite your friends to pick up Brian’s special report, but be sure to reserve your copy first, here: Download your free report now.
This report is absolutely FREE. There’s no obligation to buy from Brian, now or in the future. But know that if you do, I’m an affiliate of his and he may float me a commission. Get your special report here: Download your free report now.

Merry Christmas!

May Peace be your gift at Christmas and your blessing all year through! 
http://myemail.constantcontact.com/Merry-Christmas-.html?soid=1110968675086&aid=GZwioGt-Te4