Marketing Communications Management, Consulting and Copy-Writing...
Optimizing Your Marketing Communications and Promotional Mix, Online and Offline.An Integrated Approach Using Traditional, Web, and Social Media. Specializing In:
Advertising,
Personal Selling,
Public Relations,
Direct Marketing,
Sales Promotions,
B2B Copy-Writing that "Sells".
I just got done reading this after seeing your reccomendation, great book!
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