This is one of the best business/marketing books I have ever read! It is a MUST read and an instant classic!
The Marketing and Business Communications Store - Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success
Marketing Communications Management, Consulting and Copy-Writing... Optimizing Your Marketing Communications and Promotional Mix, Online and Offline.An Integrated Approach Using Traditional, Web, and Social Media. Specializing In: Advertising, Personal Selling, Public Relations, Direct Marketing, Sales Promotions, B2B Copy-Writing that "Sells".
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