Friday, October 28, 2011

5 Considerations In Planning Your Small Business 2012 Ad Budget

This timely article provides a recap by Stephanie Hobbs, V.P. Communications at Local Search Association, of what speakers and panelists shared at the BIA/Kelsey DMS ’11 conference in Denver. The 5 key take-aways are:

· Small Businesses Increasingly Invest Advertising Dollars Online

· Small Businesses Are Juggling Marketing Tools

· Once Websites Are Covered, Mobile-Friendly Sites Are Next

· Daily Deals Are Hot, Customer Retention & Deal Fatigue Are Issues

· Use Specific Criteria When Choosing Local Ad Partners




5 Considerations In Planning Your Small Business 2012 Ad Budget

Thursday, October 6, 2011

Sometimes Simplicity Saves the Day - Website Magazine - Website Magazine

Great Quote from Steve Jobs
“That’s been one of my mantras,” he once said. “Focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
more here...

Sometimes Simplicity Saves the Day - Website Magazine - Website Magazine

Friday, July 29, 2011

MediaPost Publications Internet Yellow Pages Thrives on Reputation 07/26/2011

Local Search: convenience, trust, and brand are all important in attracting the search... local search providers that offer all three attributes to the consumer will be in a good position to deliver to the advertiser


MediaPost Publications Internet Yellow Pages Thrives on Reputation 07/26/2011

Thursday, July 28, 2011