SEO Sales Writing Services

SEO Sales Writing Services

Web and Traditional Marketing Services Consultant

Web and Traditional Marketing Services Consultant

Bill Blett Voice Over work link:- Warm, Lively, Engaging - Bill Blett at Voice123

Here's my voice over work link..click on the link for more info and demos or just shoot me a call or e-mail!

Bill Blett - Warm, Lively, Engaging - Bill Blett at Voice123

Digital Advertising Master Glossary - 'Net Features - Website Magazine

Digital Advertising Master Glossary - 'Net Features - Website Magazine

Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success

This is one of the best business/marketing books I have ever read! It is a MUST read and an instant classic!

The Marketing and Business Communications Store - Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success

FREE Download Small Business Saturday 11/24 Toolkit for Success

Small Business Saturday is coming up fast on 11/24. If You are a small business (or know one) here's a FREE download..a toolkit for success
Please share!

http://myemail.constantcontact.com/Small-Business-Saturday-is-11-24--Are-you-ready-.html?soid=1110968675086&aid=EcmGgrw89K4

Top 5 Reasons to Market with E-mail

Why Email Marketing? Five Great Reasons

by Michelle Keegan,  Constant Contact Email Marketing Expert

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money.

"54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts." Source: DMA Interactive

"I think over time we'll see small businesses adopting e-mail marketing because it has the inherent advantages of being 'faster, cheaper and easier' to execute. Coupled with the potential to target more precisely than today's solo or shared mailers, there's a real win for the small business owner." Source: Neal Polachek, senior vice president of The Kelsey Group.

So, Why Email Marketing?

1. It's Inexpensive
   Email marketing is an affordable way to stretch a tight marketing budget - and whose isn't these days? Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.

   "Previously, we were sending these kinds of mailings through first-class postal mail," said Robin Parker, owner of Studio: Dance, Arts & More. "With several hundred members and prospects, that really adds up quickly. Email marketing is much less expensive than sending out postcards or flyers. We save about $4,000 just in materials and postage."

2. It's Effective
   Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.
   • Increasing sales

     "In response to our first campaign, WatchZone received 100 online orders - all from a segment of 15,000 current customers," said Shavi Mahtani, CEO of WatchZone.com, a leading site for fashion and sport watches at discount prices. "The average sale was about $150 per order. We were very happy with that result. Frankly, it exceeded our expectations."

   • Driving traffic

     "The increase in traffic was substantial," said Travis Erickson, controller for GolfBargains.com, online "Pro Shop" for golf enthusiasts. "We've noticed that even if the recipient isn't interested in, say, our golfing irons promotion, they'll think, 'Wow, that's a great price - I wonder what else they have on sale?'"

   • Building Loyalty 
     

     "We're technically not an e-business," said Robin Parker, owner of Studio: Dance, Arts & More, "but we're using email marketing to capture the names of site visitors so that we can provide them with information, news, and schedules that make their lives easier. That helps us build and retain loyal members. We believe email marketing will increase the lifetime value of our members by encouraging more frequent visits to the studio and strengthening our relationships with our members."

3. It's Immediate 

   Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.

   "Orders pour in within 24 hours after I send my newsletters," said Emitations.com CEO, Au-Co Mai. "In an economy where most companies are suffering, I can't believe that I'm actually thriving and breaking revenue goals every month."

4. It's Targeted
   You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.

   "Because many of our customers are collectors, they are only interested in hearing about the newest collectible arrivals," said Lars Mohlin, President, House of Ascot, a mail order gift and collectible business. "While others are looking for promotions, the collectors often dislike receiving mail messages offering discounts. We target email campaigns to our subscribers' opt-in interest categories, this has resulted in a 40%-50% jump in revenue."

5. It's Easy 

   There are Web-based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message.

   "This is definitely something a non-techie can do," said Shavi Mahtani, CEO of WatchZone.com. "It took us about 45 minutes - start to finish - to build and compose our e-mail. And each campaign since then has taken less time to set up."
   

   "I don't need a Webmaster or a technical person to handle my newsletters anymore," said Raphael Baekeland, general manager of Kuartos.com. "My product manager and I can do everything very easily."

   For more information and ideas tailored to you business, contact me or CLICK HERE

5 Surprising Email Metrics that Transform Businesses : Target Marketing

5 Surprising Email Metrics that Transform Businesses : Target Marketing

...I am now working with Constant Contact for e-mail marketing systems as well as the e-mail marketing campaign copy writing services I provide
More Info here:http://www.constantcontact.com/index.jsp?pn=billblett

Google Lucky Number 7 – Differences in New Google SERP across Retail, Finance and Technology

 Rules to Live By.... for now

Google Lucky Number 7 – Differences in New Google SERP across Retail, Finance and Technology

In addition to writing sales and marketing e-mail campaigns, I am now also working with Constant Contact to provide a wide range of additional services..

Check it out here E-mail and Social Marketing Services

Headlines: What You Need To Know in 2012

What You Need to Know About Headlines 

Have you ever wondered why some marketing tactics just don’t seem to work for your business? You sit and watch a competitor’s website grow and business soar and you’re just not quite sure how they do it. After all, aren’t all marketing tactics pretty much the same? The answer is a resounding “NO”! Marketing tactics that work are not about rocket science. They are often very simple concepts but many online marketers fail to recognize them for the value they can bring to a business. Focusing on a business that brings high conversion rates and plenty of sales is a marketer’s dream. But it will only materialize when marketing tactics are successfully deployed. First of all, people want to find a solution to a problem. That’s why they’re searching for a particular product or benefit to begin with. So what do you have to offer? Headlines say it all

 Let’s be clear. Headlines are not just for print anymore. In the online world, when we use the term “headline” it can take many forms. Such as: A blog post title, an article title, an e-mail subject line, a Twitter or Facebook share or others. Anytime you need to get a reader’s attention to be able to persuade them to take the next step, the principals of a good headline come in to play When we are online, we are, by definition, task oriented. We are there to do something and anything that gets in the way of that will be ignored. We also tend to have a short attention span. We are there to do something. We want to find the most relevant answer to my reason for searching. So, don’t wait to tell them what’s in it for them. Tell them right away with your headline. 

Headlines can be one of the most effective marketing tactics you have to offer. The headline should always include a valuable benefit for the customer. Recent studies indicate that users decide whether or not to stay or leave a site within 5 seconds or less. Well-written headlines are critical. Using a headline to grab attention is one of the simplest, yet most effective marketing tactics available. People have a chance to quickly understand why they need to read further than the headline. Instead of clicking away from your site, (or discarding your e-mail, etc) they’ll be clicking through your information to find out more.

 Always follow-up a headline with some other compelling fact or value-added benefit of the product or service. Keep website visitors moving through your content by including one bit of important information after another in every sentence. Don’t use teasers that make them feel they have to keep searching for what’s important but be up-front and direct about the product’s value and benefits with each sentence. 

Market the benefits and value 

The headline is the best place to start marketing the benefits of the product. It’s also the best way to attract search engines that are seeking websites based on keywords used by online users. 

When the headline includes the words that potential customers are most likely to search for, the search engines will reward you by bringing more visitors to your website. Search engine optimized writing has many benefits Facts, statistics, and data that substantiate your claims of value are also important ways to increase the effectiveness of headlines. “48% reduction in costs with X product….” can be a real attention grabber. Don’t hesitate to use data to support your benefit claims. 

Advanced marketing tactics 

Headlines are just the beginning with marketing tactics. There are many more advanced marketing tactics that can make a substantial difference in conversion rates and sales. Knowing and integrating advanced marketing tactics into the overall marketing plan for your website and business can make a huge difference in your profits. Evaluate your current marketing tactics and make necessary adjustments by utilizing advanced tactics to support and grow your business. Time spent preparing effective marketing goals and strategies, supported with effective tactics, is time that will result in higher profits and a thriving business. And always remember – success starts with your headline!

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How to create a content calendar for your business blog in 5 simple steps

How to create a content calendar for your business blog in 5 simple steps

The A-B-Cs of SEO copywriting | SEO Copywriting

Here's a good one to bookmark...

The A-B-Cs of SEO copywriting | SEO Copywriting

Custom Imprinted Plastic Promotional Products and Promotional Items

Custom Imprinted Plastic Promotional Products and Promotional Items

How Not To Write A Sales Letter

How Not To Write A Sales Letter

Five Hyperlocal Marketing Strategies - 'Net Features - Website Magazine

 Very Good Info Here...
Five Hyperlocal Marketing Strategies - 'Net Features - Website Magazine

3 Tips to Sell with Your Headlines

Tips For Creating Powerful Headlines That Sell

You have mere seconds to capture a prospect's attention.  One of the single most powerful tools you have to accomplish this task is your headline.  There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. 

#1  Tap into Your Prospects' Emotions

According to psychologists our buying decisions are based first and foremost on our emotions.  Use headlines which offer your readers a strong emotional benefit or reaction.  Some possible emotions are:

For example, The 20-Minute Step that Will Make You a Business Genius taps into readers' desires to feel smart and powerful.

Other emotions you can tap into are a desire to feel:

1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe

#2 Make it Active

To compel it's important to use active language - language that shows movement and commands attention.

For example, "Stop Your Sugar Cravings Today With This Simple Step," is a fine headline however it doesn't command action nor does it really tap into any emotions.  However, "Conquer Your Sugar Cravings With This Simple Step."  Conquer is an active and emotionally powerful word.  Readers receive the benefit of feeling powerful and in control and it commands action.

#3 Let Your Reader Know They're Important

The word YOU is a very powerful word.  It let's your reader's feel as if you're talking to them specifically and interested in solving their problems, issues and helping them achieve their desires.  Instead of using I, Me or We in your headlines, use You.  Using the headline example above compare the two options
"Conquer Your Sugar Cravings With This Simple Step.
"Conquer Sugar Cravings with Our System"

People want to know what's in it for them and when they can assess that information in the headline, they're going to be compelled to continue reading your copy and making a purchase.

Here are three more ideas for powerful headlines:

* Make a promise - Earn $1000 a day
* Make it newsworthy - New program guarantees you'll earn $1000 a day. 
* Ask a question – Do you want to ensure your financial future? 

Three Simple Steps to Write Headlines That Sell

So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?

Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems?  Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.

Step Two – Determine how your products or services are going to make your prospects' lives better or solve their problems.  For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.

Step Three – Write ten to twenty, yes twenty, possible headlines.  Not only will this give you practice writing compelling headlines, it'll help you hone in on that perfect headline.  And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.

Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece.  Take the time to craft a compelling, and selling, headline and you'll reap the benefits for years to come.

A “KISS” for Profits and Cash Flow

A “KISS” for Profits and Cash Flow
Simple Marketing Tactics that Drive Sales

The “K.I.S.S.” method has been a tried and true rule forever in many areas in life and business. For this article, The KISS method stands for: Keep It Simple for Sales!
Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics are the ones that are most effective and successful. Value-added headlines, informative content, and visual appeal are simple tactics that can drive conversions and sales.
For example, one simple tactic is to make it quick and easy for web visitors and customers to view information on your website. Allowing adequate white space, creating short sentences, and keeping enough space between words, sentences, and paragraphs will make your site more appealing.
In addition, the strategic use of keywords and keyword phrases will attract search engines and keep site visitors scanning your content. Words that demonstrate how your product adds value will capture attention and focus the reader on “what’s in it for them”.
And these are also valuable search engine optimization techniques that will drive visitors to your website.
Simple marketing tactics
A very important tactic is to make everything simple. Some recommended options include:
1. Bulleted or numbered lists (like this one)
2. Use of bold to highlight keywords or important benefits (use sparingly to ensure emphasis without over-use)
3. Subheadings to create a logical flow and to break large blocks of content
4. Titles and subheadings in ‘sentence case’ since capitalizing most words tends to break attention span and create confusion
5. Graphics or pictures that are clearly relevant to the product and that showcase benefits and value
6. Highlighting unique information, benefits and value by using ‘call out boxes’, ‘pull quotes’ and other design elements
7. Since people tend to scan web pages rather than read them, snippets or short phrases with important information become vital for website content. People need to get the message quickly without having to think hard about what is being presented. Making sentences overly long or complex tends to be a distraction and you’ll lose the site visitor’s attention quickly.
These are just some of the recommended options when creating website content.
Not only is it important to integrate many of the basic and advanced marketing tactics into your marketing plan, it is also vital to include methods of testing their effectiveness. Watching and monitoring statistics that indicate how long visitors remain on your pages, among other measures of success, will help you refine marketing tactics and improve your marketing strategy.
Once you deploy some of the more advanced marketing tactics that are proven effective you will begin to see conversions increase quickly. And increased conversion rates lead to higher sales and repeat business.
Advanced marketing tactics include options such as the use of powerful copy that attracts readers, inclusion of questions that help you lead customers toward sales, and using authority positioning to increase site integrity and credibility.
If you’re searching for ways to grow your business, you don’t want to miss an opportunity to evaluate marketing tactics that will put you on the super-highway to success. Evaluate what others have already tested and proven successful. Create the winning formula for your website and enjoy the success that comes from hard work and vision.

Positioning as an Authority for Marketing Success

Positioning as an Authority for Marketing Success

Online users are searching the Internet for information, products, and services every minute of every day. With the intense competition and wealth of information available on the Internet, people do not want to spend their time visiting a site that they do not believe is high quality, credible, and worthy of their time. They’ll allow you 8 seconds to grab their attention and that starts the beginning of a relationship – or breaks it.
Proven marketing tactics become increasingly valuable today with the increased competition and skepticism of many web users. If visitors do not perceive a site is high integrity, they quickly click their heels and scamper to another website because they know there are many more.
But people who believe your site has something valuable to offer and that is highly credible will stay around long enough to learn more. They’ll search your content for more information and as they become more intrigued by the content they begin to trust you and what you have to say. If you’ve deployed a marketing tactic that establishes your credibility, you are ahead of the race.
Think about your own buying patterns. If you do not believe you can trust a business, you are most likely to avoid stopping by to browse the products. It doesn’t matter if the business is offline or online. You want to know that you are talking to an expert in the niche.
And that’s how online web users feel too.
There are too many credible resources for them to waste their time on a site that does not meet their expectations of quality and credibility.
So, exactly how do you increase your credibility and attract a wider audience?
First of all, you must position yourself as an authority and as someone who truly understands what the customer needs. You must quickly develop a sense of authority by including valuable information, data, statistics, and compelling content on your website. It’s not just about the product you have to offer, but it’s about your own ability to respond to their needs and questions.
And it’s about your personal experience with the particular niche.
Having credentials related to a particular field can go a long way towards increasing credibility.
But so can experience and connections through a network of similar experts. Many marketers fear the mention of other experts in their field because they assume they will lose business to them. But people appreciate a marketer who is confident enough to talk about others who offer solutions. It actually increases your credibility and helps build a sense of loyalty.
When people know they can come to you for answers and that you will also redirect them to other credible resources, they are most likely to see you as a partner. Having relevant links to reputable websites that also offers information and solutions on a particular niche actually increases your credibility as an expert in the field.
In today’s world of technology, people have a vast array of resources available to them through the Internet. They don’t have to settle for one product or service anymore. They have freedom and flexibility to shop around and if they do not believe your site or products are credible, they will do exactly that.
Before you lose another customer to the click of a mouse, check your own content and information to see if it exudes confidence and credibility. If not, it’s time for an over-haul of marketing tactics that position you as an expert in the field.
Marketing tactics that include positioning yourself as an authority are more likely to land you at the finish line as the winner.