Thursday, September 15, 2011
Friday, September 2, 2011
Thursday, September 1, 2011
Sunday, August 21, 2011
Monday, August 15, 2011
Sunday, July 31, 2011
Friday, July 29, 2011
MediaPost Publications Internet Yellow Pages Thrives on Reputation 07/26/2011
Local Search: convenience, trust, and brand are all important in attracting the search... local search providers that offer all three attributes to the consumer will be in a good position to deliver to the advertiser
MediaPost Publications Internet Yellow Pages Thrives on Reputation 07/26/2011
MediaPost Publications Internet Yellow Pages Thrives on Reputation 07/26/2011
Thursday, July 28, 2011
Understanding the 98 Google Local Ranking Factors - Search Engine Watch (#SEW)
Local SEM and SEO is often overlooked, but for most local businesses it is CRUCIAL...The top ten on this list will go a loong way... give me a call for help
Understanding the 98 Google Local Ranking Factors - Search Engine Watch (#SEW)
Understanding the 98 Google Local Ranking Factors - Search Engine Watch (#SEW)
Monday, July 18, 2011
Can Talking too Much Lose The Sale?
From master writer Bob Bly...
http://myemail.constantcontact.com/Can-talking-too-much-lose-you-the-sale-.html?soid=1101951192611&aid=217qHQGmIrc
Sales, marketing, cocktail parties..... listen 80% of the time and talk 20%
http://myemail.constantcontact.com/Can-talking-too-much-lose-you-the-sale-.html?soid=1101951192611&aid=217qHQGmIrc
Sales, marketing, cocktail parties..... listen 80% of the time and talk 20%
Friday, July 15, 2011
Why QR Codes Matter Now | ClickZ
Why QR Codes Matter Now ClickZ
Any why some "traditional" (read declining) media options may see a re-birth
Any why some "traditional" (read declining) media options may see a re-birth
Tuesday, July 12, 2011
Sunday, May 15, 2011
Saturday, May 14, 2011
Tuesday, April 26, 2011
Proven Ways To Use Content To Attract Links
Great Article
No matter the latest "trick" for search engines or otherwise, if you want to optimize your cash flow and profits, it always comes back to providing useful, authentic content
Proven Ways To Use Content To Attract Links
No matter the latest "trick" for search engines or otherwise, if you want to optimize your cash flow and profits, it always comes back to providing useful, authentic content
Proven Ways To Use Content To Attract Links
Sunday, April 17, 2011
Saturday, March 12, 2011
Tips For Creating Powerful Headlines That Sell
Tips For Creating Powerful Headlines That Sell
You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.
#1 Tap into Your Prospects’ Emotions
According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are:
For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful.
Other emotions you can tap into are a desire to feel:
1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe
#2 Make it Active
To compel it’s important to use active language - language that shows movement and commands attention.
For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions. However, “Conquer Your Sugar Cravings With This Simple Step.” Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.
#3 Let Your Reader Know They’re Important
The word YOU is a very powerful word. It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options
“Conquer Your Sugar Cravings With This Simple Step.
“Conquer Sugar Cravings with Our System”
People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.
Here are three more ideas for powerful headlines:
* Make a promise - Earn $1000 a day
* Make it newsworthy - New program guarantees you’ll earn $1000 a day.
* Ask a question – Do you want to ensure your financial future?
Three Simple Steps to Write Headlines That Sell
So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?
Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.
Step Two – Determine how your products or services are going to make your prospects’ lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.
Step Three – Write ten to twenty, yes twenty, possible headlines. Not only will this give you practice writing compelling headlines, it’ll help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.
Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece. Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come.
You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.
#1 Tap into Your Prospects’ Emotions
According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are:
For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful.
Other emotions you can tap into are a desire to feel:
1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe
#2 Make it Active
To compel it’s important to use active language - language that shows movement and commands attention.
For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions. However, “Conquer Your Sugar Cravings With This Simple Step.” Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.
#3 Let Your Reader Know They’re Important
The word YOU is a very powerful word. It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options
“Conquer Your Sugar Cravings With This Simple Step.
“Conquer Sugar Cravings with Our System”
People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.
Here are three more ideas for powerful headlines:
* Make a promise - Earn $1000 a day
* Make it newsworthy - New program guarantees you’ll earn $1000 a day.
* Ask a question – Do you want to ensure your financial future?
Three Simple Steps to Write Headlines That Sell
So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?
Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.
Step Two – Determine how your products or services are going to make your prospects’ lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.
Step Three – Write ten to twenty, yes twenty, possible headlines. Not only will this give you practice writing compelling headlines, it’ll help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.
Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece. Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come.
10 Reasons to Start a Business Now | LegalZoom
Now IS the time! Great Article from LegalZoom
Take one step today
10 Reasons to Start a Business Now | LegalZoom
Take one step today
10 Reasons to Start a Business Now | LegalZoom
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